• Introducing the Stats People

    A statistical consultancy focused on supporting the survey research business. We combine top quality methodologies, responsive and accessible communication and consultancy with a strong pragmatic streak.

  • A Full Range of Statistical Services

    Whether you need out-of-the-box methods, general advice on a project or a review of sampling and weighting methodology, we can be your virtual team member and provide the guidance that will help maximise the job’s success.

  • Making Statistics Accessible

    We are not just statisticians, we love to communicate and demystify statistical tools and techniques. Our resource centre tells it as it is and cuts through the jargon. We are on a mission to make stats more intuitive to more people.

Welcome to
the Stats People

Since 2004, Gary and team have been the statistical, methodological and data modelling partners to the Market Research industry:

» adding value to clients’ brands
» offering top class, effective and robust solutions
» enabling client partners to position themselves as experts with their clients

Our approach is centred around making our clients’ portfolio of statistical services the best in class, applying the latest techniques and tools to create actionable, insightful and intuitive solutions.

We are on a mission to demystify statistics.
We live and breathe survey research.
We are a friendly, approachable and responsive team

Our Key Services

  • Ad-hoc Projects

    Ad-hoc consultancy is our specialism and our project experience is broad. We combine statistical and methodological expertise with deep knowledge of the market research business. Learn More

  • Survey Research Reviews

    We are trusted reviewers for Public Sector and Published Research. As experienced advisors of survey research methodology, we are often commissioned to write reports reviewing Sampling and Weighting Methodology. Learn More

  • Statistical Toolkit

    Some old favourites, a twist on a theme and some new ones too. Flexible, highly robust methods for every occasion. Learn More

  • Predictive Modelling Software

    Correlated Component Regression is a form of constrained (regularised) regression. This innovative methodology is transforming how we analyse challenging datasets within predictive modelling. Learn More

The Stats People Resource Centre

A mixture of accessible opinion-based blogs plus papers for the more technically minded.

A pragmatic guide to Key Drivers Analysis – How to have your cake and eat it

A detailed look into the different methods of Key Drivers Analysis. It explains the pro and cons of each and suggests how to have your cake and eat it.

Developing a Typing Tool for MaxDiff Segmentations

A simpler but more effective approach.

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