Giving an insight into
the world of statistics

Resource Centre

Our resource centre tells it as it is and cuts through the jargon. Our aim is to communicate and demystify statistical tools and techniques.

A pragmatic guide to Key Drivers Analysis – How to have your cake and eat it Author - Gary Bennett

One of the slightly confusing aspects of Key Drivers Analysis for researchers is the variety of alternative methodologies. The pros and cons of the approaches are often poorly communicated. The choice of method often comes down to the preferences of a particular Analyst and/or the Researcher’s familiarity with outputs…

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Significance Testing – Common Misconceptions Clarified Author - Gary Bennett

A deeper look into what significance testing really means and some of the pitfalls you can come across along the way.

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Developing a Typing Tool for MaxDiff Segmentations Author - Gary Bennett

In this presentation, we describe a new approach on how to develop a MaxDiff typing tool and use real data to illustrate our approach. Marketers often find it valuable to include a relatively small number of “Golden Questions” in future surveys, to classify respondents into identified segments with different needs.

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Simulators Author - Jack O’Donnell

Our tailor made simulators provide a valuable and effective deliverable, demonstrating dynamically how variables compare.

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Correlated Component Regression Author - Sarah Venables

Correlated Component Regression: a powerful new technique for pharmaceutical and B2B research. Alex Vishney shares his experience using a new technique for building predictive models from small data sets.

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