Significance Testing & Confidence Interval Toolkit Author - Sarah Venables
An easy to use statistical testing tool, free to download from The Stats People.
Giving an insight into
the world of statistics
In this presentation, we describe a new approach on how to develop a MaxDiff typing tool and use real data to illustrate our approach. Marketers often find it valuable to include a relatively small number of “Golden Questions” in future surveys, to classify respondents into identified segments with different needs.
UK-based analytics consultancy, Logit Research relaunched on 1 January 2016 as The Stats People Ltd. Gary Bennett, Managing Director and Founder is excited about the change and the potential it will bring. He explained “Logit Research has grown over the years and is now a different entity to when..
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