Giving an insight into
the world of statistics

Resource Centre

Our resource centre tells it as it is and cuts through the jargon. Our aim is to communicate and demystify statistical tools and techniques.

Significance Testing & Confidence Interval Toolkit Author - Sarah Venables

An easy to use statistical testing tool, free to download from The Stats People.

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Debunking Brexit Caricatures and Myths Author - Gary Bennett

A deeper look into the statistics as appeared in conservativehome on 27 July 2016.

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Developing a Typing Tool for MaxDiff Segmentations Author - Gary Bennett

In this presentation, we describe a new approach on how to develop a MaxDiff typing tool and use real data to illustrate our approach. Marketers often find it valuable to include a relatively small number of “Golden Questions” in future surveys, to classify respondents into identified segments with different needs.

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Simulators Author - Jack O’Donnell

Our tailor made simulators provide a valuable and effective deliverable, demonstrating dynamically how variables compare.

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UK Consultancy rebrands for the New Year Author - Sarah Venables

UK-based analytics consultancy, Logit Research relaunched on 1 January 2016 as The Stats People Ltd. Gary Bennett, Managing Director and Founder is excited about the change and the potential it will bring. He explained “Logit Research has grown over the years and is now a different entity to when..

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