UK-based analytics consultancy, Logit Research relaunched on 1 January 2016 as The Stats People Ltd. Gary Bennett, Managing Director and Founder is excited about the change and the potential it will bring.

He explained “Logit Research has grown over the years and is now a different entity to when I first started the consultancy back in 2004. A dedicated team have joined the company which has meant diversification in the types of services we provide. We felt we needed a fresh start in order to communicate these developments to our clients and the Market Research Industry.”

Gary pointed out that The Stats People will continue to provide the same first class professionalism, delivering projects on time and within budget. Developments are also within the pipeline to advance the vast array of tools and methodologies offered by the company, particularly its Correlated Component Regression (CCR) software CORExpress® for predictive modelling.

Gary added “We will continue to provide tailored solutions for every type of project and with our specialist and highly skilled approach, we hope our relationship with our clients will flourish.”